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Toybox Labs signs deal with Beano Studios for 3D printed toys

The kids 3D printing platform, Toybox Labs, has licensed a cast of Beano Studios’ characters in a groundbreaking new deal that brings the first premium toys to the Toybox platform.

The agreement means that kids and fans will now be able to download and print their favourite Beano characters from the global TV hit Dennis & Gnasher: Unleashed!, currently streaming on Netflix in the US. Each toy will have a small purchase price from $2.00 to $5.00.

Following its Netflix streaming deal, Dennis and Gnasher: Unleashed! now reaches over 200 million people around the globe, and is based on the characters from the world’s longest-running weekly comic, Beano. Both Dennis and Gnasher will be among the Beano characters made available for kids to 3D print at home.

“This is an exciting development for us here at Toybox. Kids are printing a toy every ten seconds from the 2,000 we already provide, but now with this Beano Studios agreement they will be able to print some of their most beloved comic characters.” said Ben Baltes CEO of Toybox Labs Inc.

Emma Scott, CEO of Beano Studios, added: “At Beano Studios we are always looking at new avenues to get our characters into the hands of our fans. We love the idea that kids of all ages will be able to embrace their creativity and 3D print our famous Beano characters at home.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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