Trade Mark Collections is set to launch a Sooty accessories range including bags and umbrellas.
The firm is latest to join the Sooty licensing drive, which includes Golden Bear for toys and TVM Fashion Lab for an apparel range currently selling in ASDA, Primark and BHS.
“Sooty, Sweep, Soo and I are delighted that Trade Mark Collections have come on board to produce a range of accessories for us," said Sooty brand owner Richard Cadell.
"Their expert knowledge of the market and reputation for high quality product makes them the perfect fit for the brand. Soo is hugely excited that she’ll be able to help design a new bag collection and Sweep is very pleased that he’ll be able to keep his ears dry with a lovely new umbrella.”
Helen Hillson, creative Director at Trade Mark Collections, added: “We are so pleased to be working with Sooty Sweep and Soo on a brand new collection of accessories.
"It’s wonderful to see that Sooty’s timeless appeal is working its’ magic on a new generation of children and we are looking forward to developing a range of products to appeal to fans both old and new."
Sooty will be attending BLE in Olympia from October 7th to 9th at the Redan Alchemy Stand G098.