Transport for London has been awarded a Best Licensed Product win at the Association for Cultural Enterprises 2019 for its London Underground Lightbox.
It follows a year of success for the product which launched last year, and was first introduced at the London Transport Museum in July 2018. It is now one of the best-selling lifestyle products in its store.
More than 12,000 units have been sold since the product was launched, with at least 3,000 sold by the London Transport Museum alone.
The lightbox features 10 interchangeable station signs, including iconic station names like Kings Cross and London Bridge, as well as ’Mind the Gap’. It can be powered either by battery or through a usb cable, and displayed freestanding on a shelf or as a wall-mountable lamp – making it an ideal investment for your lounge, bedroom, office or hallway.
Chris Reader, head of commercial media at Transport for London (TfL), said: “London’s transport network is recognised the world over and the roundel has been a symbol of the city for over 100 years.
"We’re delighted that this product, based on our iconic roundel won this award. Any money made by TfL through sales of our licensed products is reinvested back into the public transport network for the benefit of all of our customers.”
“TfL has a fantastic design heritage with instantly recognisable and loved logos, arts and vehicles” added Stephanie Freeman, global head of licensing for TSBA. “This unique product proudly designed in London is a testament to creativity and imagination. We are proud to facilitate the licensing deals that allow us to present London to the world using world-class British design.”
The TfL licensing programme is continuing to grow, with TSBA Group securing multiple licensing deals from apparel, souvenirs, homewares to toys. All income generated by TfL through the licensing partnership will be reinvested to run and improve transport services across London.