Transport for London has detailed its plans to expand the reach of its brand licensing programme to the global market.
TFL has signed a five-year deal with the TSBA Group that will bring its renowned symbols such as the London Tube map and the roundel logo to the global licensing market.
The appointment will generate funds for TFL to invest in delivering a modern and affordable transport network for the millions of people who rely on it every day.
The pair will develop a brand licensing strategy to launch to the market this May.
David Ellis, head of IPR development for Transport for London, said: “London has always been a global city rich in heritage and innovation and we are proud that our brand has become synonymous with that story.
“Our partnership with TSBA provides us with the expertise to realign and expand our licensing programme and keep pace with the global market to generate new revenue to reinvest in transport.”
Ian Mallalue, TSBA chief executive, added: “We are honoured to be working with such a globally recognised icon.
“TFL has a fantastic design heritage, with instantly recognisable and loved logos, art and vehicles.
“These amazing pieces of design such as the London Underground roundel, Tube map, Routemaster Bus and Johnston font touch every part of Britain’s capital and are intertwined with its rich history and exciting future.
“This incredible familiarity, love and iconic status provides us with an opportunity to present London to the world using world-class British design. The team at TFL has already done a fantastic job in building a beautiful, design-led, licensing collection and we look forward to helping them grow their brand in areas such as apparel and homewares, while maximising opportunities abroad.”