British technology and engineering brand Cosworth has announced its first positions on the licensing grid.
Cosworth has applied its leading-edge expertise to design and build propulsion systems and intelligent solutions for the motorsport and automotive industries – from Formula 1 to the Aston Martin Valkyrie – for over 60 years,
Now, Cosworth Group Holdings Limited is working with Faster Brands to negotiate licence agreements and collaborations in association with Ford Motor Company. Cosworth is partnering with Hornby Hobbies to create the Ford Escort Cosworth and Ford Sierra Cosworth rally and race cars as die-cast models and slot car racing models for Hornby’s Scalextric range.
A partnership with Poetic Gem has also been announced for a range of fashion apparel.
In addition, Cosworth has announced a collaboration with leading bespoke watch company Dartmouth Brands for a range of unique watch designs supported by great historic stories, targeting the collector, consumer retailers and specialist online direct-marketing sectors.
The company is also entering the world of E-SPORTS, with details to be announced shortly.
Faster Brands MD Chris Parkes says: “Cosworth has such a rich heritage in motorsport and we are proud to be working them to find the right partnerships that celebrate their past and present successes.”
“Cosworth has a proud history of innovation, and we look forward to growing our relationship with Faster Brands to showcase our rich and varied history with our key licensing partners,” adds Nick Greenway, Marketing Director at Cosworth Group Holdings.