FremantleMedia Kids & Family has launched its hit pre-school show Tree Fu Tom in China.
Supplementing the launch, the firm has also signed its first licensing deals in the territory for Tree Fu Tom and its fantasy pre-school series, Kate & Mim-Mim.
Tree Fu Tom premiered this month on state-owned CCTV 14, China’s leading children’s channel which is accessible to over one billion viewers. CCTV has acquired series one and two of the FMK/CBeebies co-produced animation.
The show is also available to stream on China’s seven leading digital platforms – Alibab’s YoukuTudou, iQiyi, Tencent, Sohu, LETV, Mango TV and Lekan.
FMK has also secured two publishing deals, the company’s first licensing deals for the firm in China.
Tree Fu Tom’s Chinese publisher Beijing Integrity and Sunshine Cultural Development Co Ltd has acquired the right to adapt the 17 UK Penguin books into the Chinese language.
Meanwhile, Kate & Mim-Mim’s publisher Beijing Ruoqing Culture Media Co Ltd will be developing its own story books and activity books based on the animated adventures of Kate and her playmate Mim-Mim.
Henry Or, SVP Asia FremantleMedia Kids & Family, said: “We are committed to becoming one of the most successful western kids and family entertainment companies working in the region and this exposure on China’s number one children’s channel and its leading digital platforms gives us a far-reaching footprint in the country and unprecedented brand support.
“We are also delighted to sign our first licensing deals in China which we are sure will prove the first of many successful partnerships.”