FremantleMedia Kids and Family Entertainment is stepping up its Tree Fu Tom consumer products push in Italy.
The firm has revealed its plans for growth across the territory following the appointment of Maurizio Distefano as the licensing agent for the pre-school property in Italy.
Distefano will aim to seek out the best in class partners for the brand, while devising consumer roll out strategies for the market.
The new appointment coincides with the screening of the second half of Tree Fu Tom series two on Cartoonito in Italy from March 15th.
Meanwhile, having recently signed Jazwares as the new master toy partner for the Tree Fu tom property, Fremantle is readying to appoint an Italian distributor of the collection for later this year.
“We are delighted to announce that Maurizio Distefano is on board to spread some Tree Fu magic and increase our consumer porducts reach in Italy,” said Tracy Griffiths, VP licensing and consumer products EMEA and Australia, FremantleMedia.
“Tree Fu Tom continues to connect with children around the globe, generating high ratings and strong consumer engagement wherever the show airs.”
Distefano added: “I am thrilled to be able to represent Tree Fu Tom as the series has he appeal for Italian audiences which has also been recognised by Italian licensees.
“We are planning a strong consumer products programme to meet with the latest aspirations of contemporary Italian kids.”