Walker Books has confirmed a further three new licensees for Guess How Much I Love You.
A host of new products featuring the Little and Big Nutbrown Hares will be rolling out from September in anticipation for the 20th anniversary celebrations in 2015.
Gemma International is on board as the new greetings card licensee. It has designed a range of cards to celebrate important early years and memorable occasions, as well as gift wrap and gift bags which will be launching in September.
RG Jarrett, meanwhile, is developing a collection of baby/infant footwear and accessories for launch in November. The first product will be going into Sainsbury’s for a pre-Christmas launch.
Finally, Neviti is producing a range of party products which will be introduced at Spring Fair in January 2015.
"It is an exciting time for the Guess How Much I Love You brand as we head towards the anniversary, so we are delighted to welcome these three leading companies to join our ever growing licensing programme," said Anna Hewitt, head of licensing at Walker Books.