TSBA Group has appointed Jo Edwards to its global licensing team as licensing director based in the London office.
Edwards brings to the role extensive licensing experience and excellent sales and communication skills having developed strategic partnerships with licensees across categories and territories.
With over 15 years’ experience in the licensing business, Edwards has worked for major names from Discovery Communications to 4Kids, and more recently Penguin Random House where she established its Enterprises business focused on licensing and experiential initiatives.
In her new role, Edwards will be responsible for developing new opportunities for the company across brands like Formula E, The Open, Silverstone, Transport for London and Iconic Images. She will also manage brands within this portfolio to build licensing programmes.
Stephanie Freeman, global head of licensing at TSBA Group, said: “We are delighted to welcome Jo on board at the start of what we are sure will be a very exciting year for TSBA.
“We have already announced our representation of The Open and, in the coming months, we will continue to expand our business with a comprehensive and innovative portfolio of licensing products that caters for various sectors.”