ST ANDREWS, SCOTLAND - APRIL 20: The Claret Jug the Open Championship trophy on the 18th hole on the Old Course At St Andrews the venue for the 2015 Open Championship in St Andrews on April 20, 2015 in St Andrews, Scotland. (Photo by David Cannon/R&A/R&A via Getty Images)

TSBA Group signs five year deal with American Golf to launch new range inspired by The Open

The TSBA Group has singed a five year partnership with American Golf to design and exclusively retail an officially licensed range of products inspired by The Open.

The core product range will include apparel – designed under American Golf’s Stromberg label – for men, women and children including polos, shorts, trousers, and waterproofs, as well as high-tech golfing accessories and equipment including tees, golf bags, luggage, and trolleys.

The range will officially launch in 2022, coinciding with The 150th Open and will feature designs celebrating the milestone in the Championship’s history. Since The R&A held the first tournament in 1860, The Open has seen more than 120 golfers lift the coveted Claret Jug after facing the challenges of The Open’s links courses.

The official range will be available exclusively via American Golf’s 96 stores across the UK and Republic of Ireland, along with its online store, and has been designed to appeal to golfers at every level.

Jo Edwards, head of global licensing at TSBA Group said: “We are delighted to have secured this long-term partnership between American Golf and The R&A. One of the key objectives of the licensing programme is to make The Open accessible to all, 365 days of the year; American Golf’s significant retail presence will help us in this goal with a range of The Open apparel, accessories and equipment for every golfer.”

Gary Favell, CEO at American Golf, added: “Partnering with The R&A on a new range of apparel, accessories and equipment for The Open is incredibly meaningful for us. 

“This range will provide golfers of every level with the kit intended to make them feel like they’re stepping out to play at the Open Championship – affordable without compromising on quality, we will ensure that we are behind every golfer.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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