Kaynak Licensing Company has secured a deal with Turkish toy company Play and Learn for a line based on the Niloya property.
The three-year deal will see Play and Learn manufacture and distribute its first Niloya toy line throughout Turkey. The range will include plush, figures, games and play-sets.
The agreement follows the recent debut of Niloya on children’s channel Yumurcak TV.
"KLC is delighted to be partnering with PAL Toys and we look forward to building the brand in her own territory," said Hakan Tungac, MD of Kaynak Licensing Company. "The next stop will be the global arena."