Turner Broadcasting System Asia Pacific has been appointed as the licensing agent for Mr. Bean across Asia.
Tiger Aspect Productions has appointed Turner’s dedicated licensing division – Cartoon Network Enterprises – with driving licensing activity for the popular character for the next three years.
The team will represent the brand in key markets across Southeast Asia as well as India.
To help Mr. Bean celebrate his 25th anniversary this year, the second installment of The Mr. Bean Animated Series is set to debut in Asia Pacific in April, broadcast on Turner’s kids’ channels including on Boomerang in Southeast Asia and Australia, on Cartoon Network in Japan and on POGO in India.
“It is extremely excited to be representing a brand with such a powerful presence in Asia,” said Melissa Tinker, vice president of Cartoon Network Enterprises Asia Pacific.
“For a quarter of a century, audiences have been chuckling along to the antics of Mr. Bean – and his famous teddy – and Rowan Atkinson’s unique creation has become a genuine global brand.
“It’s a perfect compliment to our already strong portfolio.”
Katherine Senior, executive producer of Mr. Bean, added: “I am delighted that we have been able to strengthen our global relationship with Turner in Asia.
“I am really looking forward to working with the Cartoon Network Enterprises team to bring some fun and innovative Mr. Bean products, and services to a region where Mr. Bean is so hugely popular.”