Turner Broadcasting System Asia Pacific has launched [adult swim] in Australia, the first market in the region to get the on-demand online only video platform.
The brand is a multi-platform digital offering which boasts a catalogue of more than 1,500 animated videos, targeting the 16 to 34 male demographic.
The content is available free of charge through adultswim.com.au and any mobile device including iOS, Android and Windows 8 PC and phone.
"We identified Australia as a unique market where there’s a huge demand for short-form video and it’s a great opportunity for both consumers and advertisers," said Jeremy Carr, Turner’s VP for entertainment digital and syndication in Asia Pacific.
"This unconventional brand is basic cable’s #1 network with young adults in the US and this success means that we have the right content to export [adult swim] internationally."
Key content includes Seth Green’s successful Robot Chicken animated series (pictured), Harvey Birdman and Metalocalypse.