Turner Broadcasting UK is set to launch of truTV, a new general entertainment channel, available digital, terrestrial and free to air in the UK from summer 2014.
The new 24-hour channel will ‘entertain and amuse through a mix of original and unscripted programming’ focusing on real people and situations.
The line-up for the new channel includes Fear Factor, Hardcore Pawn: Chicago, Killer Karaoke, Container Wars, South Beach Tow, Redneck Island and Ink Masters.
“truTV is larger than life compulsive viewing," said Jemma Yates, director of general entertainment, UK and Ireland, Turner Broadcasting.
"The channel invites the audience into the worlds of real people in real life situations and gives them a chance to experience the often dynamic, amazing and always entertaining situations that ensue.
“From the everyday encounters of two well-versed American brothers in a Chicago-based pawn shop in Hardcore Pawn: Chicago to the cringe-inducing spectacle that is Killer Karaoke, this is enthralling entertainment at its very best. We are thrilled to be adding truTV to Turner’s UK portfolio."
The channel has already enjoyed success in the US where it is currently watched in 93 million homes.
Anthony Lukom, Turner UK’s general manager, added: “truTV shows real-life comedy featuring incredible characters in real-life situations, a formula that is enjoying ever-increasing popularity worldwide.
"We are extremely excited to be carving out a place for this unique proposition as a dedicated free to air channel in the UK. The channel will also widen Turner Broadcasting’s general entertainment portfolio, extending our reach to 26 million homes in the UK. We look forward to further building our channel strategy in this market.”