Home / Entertainment / Turner is “creating a branded destination” for Adult Swim in Channel 4 collaboration

Turner is “creating a branded destination” for Adult Swim in Channel 4 collaboration

Turner is “creating a branded destination” for Adult Swim content here in the UK via its new collaboration with Channel 4.

Adult Swim’s Rick and Morty is to debut on free-to-air television in the UK for the first time, after Channel snapped up the rights to the animated comedy.

The broadcaster will launch the fourth season of the show on Channel 4 wit the first three seasons airing on E4 from February. It’s part of a deal that will see hundreds of hours of Adult Swim content being made available to stream for free on All 4.

The move arrives after it was announced last May that Turner’s Adult Swim had given the go ahead to a 70 episode order of the show with to its creator Dan Harmon and Justin Roiland.

Rick and Morty has been a hit in the US and on Netflix. It has delivered Adult Swim’s highest ratings in history and helped the show claim the title of number one comedy across all of television for 2017 with millennials.

E4 will also launch an Adult Swim hour block with shows including Robot Chicken: The Walking Dead Special.

Ian Katz, Channel 4 director of programmes, said: “Rick and Morty is one of the most anarchic, ingenious and original shows around and the breakthrough animated hit of recent years. I am thrilled that it’s coming to Channel 4 and E4.”

Pierre Branco, SVP and GM, Northern Europe for Turner, said: “We are incredibly excited to be partnering with Channel 4 to bring Adult Swim’s eclectic mix of weirdly wonderful and surreal shows to audiences here in the UK.

“In this unique collaboration with Channel 4, we are creating a branded destination that will reach fans, new and old, across TV and VOD, building on the huge success of Adult Swim in the US.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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