Turner Asia Pacific and Prudence Foundation have marked their seven-year partnership with the launch of a new mobile app and animated content.
The new launch has been developed to boost financial literacy in families as part of its international Cha-Ching campaign.
The app, Cha-Ching Challenge, is designed for parents to engage their children aged seven to 12 on the four fundamental money management concepts of the programme: earn, save, spend and donate.
The app offers a range of activities in each category that serve as conversation starters to help families explore the different options available and help them make smarter money choices.
The app also features clips from the Cha-Ching songs, including the latest music video in the 18-episode Cha-Ching series, called Cha-Cha-Choices.
“After seven years of working together, Turner and Prudence Foundation continue to demonstrate amazing dedication to the Cha-Ching campaign, and we’re both determined to develop new ways to connect, inform and entertain,” said Vishal Dembla, Turner’s general manager in Southeast Asia.
“We add value by bringing content back into the communication conversation. Rather than transactional media buys, Turner’s new look team look at its relationship as strategic marketing partnerships – and our conversations revolve around these types of native solutions and branded content.”
Marc Fancy, executive director of Prudence Foundation, added: “Financial literacy is an important life skill that children should learn, not just early in life, but practice on a daily basis.
“We are delighted that Cha-Ching has made an impact globally since its launch in 2011, providing millions of children all over the world the opportunity to get a head start on money management concepts.
“This new app is the ideal tool for parents who want to discuss financial literacy but don’t know where to start. Cha-Ching Challenge provides yet another touchpoint and platform to deliver our message about the importance of financial education.”
On the Cartoon Network channel, Cha-Ching episodes are available in more than 34 million households in ten languages, each month.
Since its launch in 2011, the programme has accumulated more than 76 million page views on www.cha-ching.com, more than three million video views on its YouTube channel and has generated 139,000 Facebook fans.