Turner strikes exclusive deal with SuperAwesome for digital advertising

Turner International has signed an exclusive deal with SuperAwesome to add its portfolio of kids’ channels to the firm’s digital children’s marketplace.

Under the terms of the new partnership, Cartoon Network, Boomerang and Cartoonito sites will now be exclusively available to brands in the UK through SuperAwesome’s marketplace.

The move aims to ensure 100 per cent kids-safe, EU-compliant advertising in a partnership that will also see Turner utilise AwesomeAds, the first kid-safe ad server.

SuperAwesome is currently the largest digital kids’ brand platform in the world, powering kid-safe advertising and content for global entertainment and content owners such as Hasbro, LEGO, Disney and Warner Bros.

“Turner is committed to delivering engaging and safe experiences for young audiences,” said Andrew Mallandaine, director of ad sales, Turner.

“We’ve been impressed by SuperAwesome’s investment in technology and global teams as well as its dedication to safety standards in the digital kids’ arena. The platform is the industry standard for kid-safe advertising and we are delighted to be partnering with them to deliver one of the best online destinations for kids.”

Turner now joins the SuperAwesome marketplace as kids’ brands across the globe shift significant focus and investment into digital, with digital ad budgets in the kidsmarket growing at 40 to 50 per cent.

The market itself is predicted to reach more than $3bn in the next five years.

Dylan Collins, SuperAwesome CEO, added: “We are incredibly proud to welcome Turner on board as a partner in our content marketplace. Its portfolio of sites – Cartoon Network, Boomerang and Cartoonito – are among the most iconic kids’ IP in the world.

“This provides an amazing opportunity for brands to creatively engage with kids.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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