Turner International Asia Pacific has confirmed that kids’ channel Boomerang is to launch in 11 million households across Thailand this month, via free-sat broadcaster MGroup.
Boomerang will be available in the Thai language from August 14th, and will be the first truly international kids’ channel on a free cable and satellite platform.
It will be locally operated by a subsidiary of Major Kantana Broadcasting and supported by M Turner Co, a new joint venture being established in Thailand by Turner Asia Pacific Ventures and MKB.
"Thailand is a key market for us and Boomerang’s launch will come just months before the exciting scheduled opening of Cartoon Network Amazone in Bang Saray, Turner’s first themed waterpark anywhere in the world," said Steve Marcopoto, Turner’s president and MD.
Programming on Boomerang includes a mix of classics such as Scooby-Doo and Tom & Jerry through to offerings for pre-schoolers and teens.
Pre-school brand Cartoonito debuted on MeTV in March, while superhero channel Toonami launched on CTH and pay cable platforms in December 2012.