Mattel’s iconic fashion doll brand, Barbie is making its latest statement in the world of high end fashion for children via a partnership with Tutu du Monde and the global launch of a range of tutu dresses, day wear, and accessories for 2022.
The new collection will draw inspiration from the Barbie brand to deliver a collection of designs reimagined in the fashion dolls’ recognisable palette of power pastels and rainbow touches, complete with Barbie motifs to create a new collection for designed for kids.
The collection will be stocked at the likes of Harrods, Selfridges, Liberty, Bloomingdales, Saks, Harvey Nichols, and OUNASS among others.
Each Tutu Du Monde piece will be uniquely designed, tapping into the Barbie brand’s values of empowering limitless potential in girls. With a shared desire to celebrate little girls’ imaginations, each piece has been carefully designed to allow little ones the opportunity to dance, play and explore joyfully.
“When Barbie was created in 1959 by Ruth Handler for her daughter, her entire philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Over 60 years on, Barbie continues to empower girls through imagination. This beautiful collection with Tutu du Monde of keepsake items can be worn for lasting memories that can be treasured forever,” said Gemma Daniels, head of softlines, UK and EMEA, Mattel.
Created in 2009 by the celebrated designer Andrea Rembeck, Tutu du Monde is based on the creative’s commitment to authenticity, quality and craftsmanship. The brand was born when Rembek’s daughter requested a tutu. Not inspired by the options on the market, Andrea turned to her talent and created her own.
Each Tutu Du Monde item is designed in Australia and produced in India by a team of artisans. The brand aims to capture the style of French ballet costumes.