Apparel company TV Mania UK has revealed the details of a new agreement with global conservation charity WWF – UK.
The deal will see TV Mania producing an innovative new range of apparel and nightwear for girls and boys, with a percentage of all sales going straight to the charity.
WWF has been established for over 50 years and is the world’s largest independent conservation organisation, playing a vital role in protection animals and implementing conservation projects across the globe.
Howard Wright, WWF – UK, said: "We are delighted to be linking up with TV Mania UK. Their experience in the apparel market is vast and they have a fresh approach that has really impressed us, so we are very excited about the prospects for this new range."
Monika Albers, VP licensing at TV Mania, added: "WWF is one of the best-known and most recognised charity brands in the world, so we have high hopes for this new apparel range.
"The fact that all products sold will help WWF makes it even more attractive to retailers and consumers alike."