Deal covers apparel, nightwear, underwear, swimwear and accessories.

TVMania UK to roll out Max Steel line

Apparel company TVMania UK will be launching a new clothing range based on superhero brand, Max Steel.

The Mattel property currently airs on weekday mornings on CITV and weekend mornings on Nickelodeon.

TVMania’s deal covers apparel, nightwear, underwear, swimwear and accessories, which will be launching in autumn/winter 2014.

"With their innovative creative and depth of UK retail distribution, we are excited to be partnering with TVMania for our latest boys brand – Max Steel – and look forward to launching in autumn this year," said Helena Mansell-Stopher, head of UK and Nordic licensing at Mattel.

Monika Albers, VP licensing at TVMania, added: "At TVMania we are always looking to work with the hottest and freshest brands and Max Steel certainly fits the bill. It is a great success with boys and this will translate into a strong performance at retail for this exciting new range."

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