With the yearlong festival celebrating its centenary year now in the rear view mirror, UCLA is looking to kick start its next 100 years with a touch of French class via a new partnership with the French retailer, Don’t Call Me Jennyfer.

UCLA has launched its latest collection of women’s apparel throughout the retailer’s store location across France, Southern Europe, the Middle East and Northern Africa, as well as online.

“We are thrilled to have this upbeat and fresh UCLA collection launch in France,” said Cynthia Holmes, director of UCLA trademarks and licensing. 

“With fantastic support from our European licensing agent, Plus Licens AB, and licensing partner, Stone Kids, this new UCLA collection, presented by Don’t Call Me Jennyfer, captures the energy and confidence of young women who are passionately and perpetually engaged with the world around them.”

The collection is a fresh take on classic campus silhouettes including crew sweatshirts and hoodies, tees, and joggers, that ‘all go well with a confident attitude and your favorite pair of jeans or casual skirt.’

Through a physical network of 330 stores in France, Don’t Call Me Jennyfer has – over just two years – become a leading name in the clothing industry. Its new strategy brings with it the motto ‘No stereotypes’, developed as an embodiment of inclusion, tolerance, and diversity to appeal to Gen Z.

Don’t Call Me Jennyfer is one of the most influential and active brands on Instagram in France, with a community of 1.2 million members.