UCLA launches new collection with Australian boutique Princess Polly

UCLA is taking a trip Down Under this month as a new fashion collaboration will see it launch its apparel collection with the popular Australian boutique, Princess Polly. It will also launch across the retailer’s online platform in the US, taking the collection across the hemispheres.

Under the partnership, UCLA Trademarks & Licensing now introduces a curated, retro UCLA collection of tops and shorts to launch exclusively at Princess Polly throughout Australia as well as online in the US through its proprietary e-tail site.

“We are especially excited to have this unique UCLA collection launch in Australia,” said Cynthia Holmes, director of UCLA Trademarks & Licensing.

“With fantastic support from our Australian agent, Haven Global, and licensee, Bravado/Universal Music, Princess Polly will feature vintage UCLA designs from the ’90s that weave nostalgia-cool together with a modern edge and more than a dash of UCLA optimism.”

The deal was brokered by the Australian licensing agency, Haven Global.

Tom Punch, managing director, Haven Global, said: “This is a great way to launch the incredibly historic and iconic UCLA brand in Australia. From the iconic UCLA name to a tantalizing first glimpse of the extensive UCLA design portfolio from decades past – what fun!”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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