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UFC expands licensing roster with new Bas Rutten partnership

The mixed martial arts organisation, UFC is looking to shock your body back into fitness with a multi-year licensing agreement with the UFC Hall of Fame star Bas Rutten.

Under the new partnership, the pair will launch the UFC/BAS Body Action System, a co-branded edition of Rutten’s patented MMA training device. It will sell online and at select retailers across the globe.

Developed by Rutten to maximise martial arts training, the Body Action System has a patented design that incorporates a head pad for strikes, hooks and uppercuts; a torso pad for punches, elbows and knees, and a focus pad to offer greater mass for core training, side-to-side striking and kicks.

“The UFC/BAS Body Action System combines a complete training device for MMA with the world’s premier mixed martial arts organisation,” said Rutten. “This system is the closest thing to having a real sparring partner with you inside the Octagon, and it’s a fantastic all-in-one system that delivers a world-class knockout.”

It has been billed as a ‘great way to become a leaner, faster and more powerful athlete.’

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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