UFC has secured a multi-territory partnership with AirAsia to serve as the brand’s first Official Airline sponsor.
The partnership, which encompasses Asia and Australia, began on November 4th. AirAsia will begin its international activations during UFC’s inaugural event in mainland China at UFC Fight Night: Silva vs Gastelum.
As part of this collaboration, AirAsia will obtain rights to signage and branding inside UFC’s Octagon during the event in Shanghai and select international UFC events in 2018.
“This deal is an indication of how much UFC and the sport of mixed martial arts have grown in Asia and around the world,” UFC vice president of Asia-Pacific, Kevin chang, said.
“AirAsia is an innovative and fast-growing brand, we thank them for the support and we’re looking forward to creating engaging branded content for fight fans and AirAsia customers to enjoy.”
Tony Fernandes, group chief executive officer of AirAsia, added: “In many ways, UFC’s rapid rise as a global phenomenon parallels AirAsia’s.
“The UFC expanded from their first event in Denver to the rest of the US and then to Asia-Pacific and the world, while AirAsia grew from a small domestic airline into Asia’s largest low-cost carrier that now flies to the US.
“Opposite directions but chasing the same dream and we are thrilled to team up with a brand that shares our drive and vision.”
UFC and AirAsia will also make history by selecting the first UFC scholarship programme recipient. As part of this programme, one Asia-based athlete will be awarded an all-expenses paid scholarship that includes travel to the US and training at the UFC Performance Institute in Las Vegas.