The global designer, marketer and distributor of combat sports apparel and accessories, Venum, has been named the exclusive global outfitting and apparel partner for the mixed martial arts organisation, MMA.

In a deal brokered by IMG’s licensing business – the exclusive representatives of UFC – the partnership will commence in 2021.

UFC athletes will debut the new Venum-designed UFC Fight Kits inside the Octagon in April 2021. To coincide with this debut, Venum-designed apparel will be made available for sale at retail outlets around the world and online.

UFC’s outfitting policy is administered through its Promotional Guidelines Compliance program. The organisation will adjust the pay scale tied to its Promotional Guidelines Compliance program, which will result in across the board increases for all athletes effective April 2021.

UFC’s existing outfitting and apparel partnership with Reebok, the global fitness brand, expires in March 2021. Reebok will continue to serve as the official footwear provider of UFC through the end of next calendar year.

“We’re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner,” said UFC President Dana White. “Venum is an Iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at Venum have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”

Dupuis, Venum CEO and founder, added: “Joining UFC as its official outfitting and apparel partner means a great deal to the Venum team.

“Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world. We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years. At Venum, we are ecstatic to write the next chapter in our history.”

Added White: “We appreciate the partnership with Reebok over the past six years. It was a ground-breaking deal that elevated both of our brands. We’re pleased that Reebok will continue with us as the official footwear provider of UFC through 2021.”

The Venum/UFC Fight Kits and apparel line will be high quality MMA gear and performance apparel specifically designed and developed for UFC’s world-class athletes competing inside the Octagon.