The mixed martial arts organisation, MMA has secured a new multi-year licensing agreement with CSG Taiwan Limited to bring out a new UFC branded Force Tracker.
Not sure what one of those is? Well, the UFC Force Tracker has been described as a Bluetooth enabled smart device. It records an individual’s speed, power and endurance when they are training with a heavy or free-standing punching bag.
The device connects with the with the Xforce Tracker mobile app for iOS and Android devices to record and store the user’s progress. The mobile app also allows users to compare training stats with others.
“We are excited to partner with UFC to bring the Force Tracker product and Xforce Tracker App to UFC fans globally,” said Eric Liu, managing director of CSG Taiwan. ‘This motivational product will encourage both fitness fans and MMA athletes to train more efficiently as users can see the impact recording for each punch and kick.”
This is the latest development for the UFC brand in the consumer fitness products space.