The mixed martial arts organisation, UFC has entered into a multi-year licensing agreement with Panini America to become the brand’s official and exclusive collectable trading card partner.
Under the new deal secured by IMG, Panini America – recognised as the world’s largest licensed sports and entertainment collectables company – will launch its official UFC collection this April with the roll-out of the UFC Prizm collectable series. Panini will also add UFC trading cards to other popular product lines such as Select, Contenders, and Immaculate throughout the year.
“We are thrilled to welcome Panini America as UFC’s new official collectible trading card partner,” said UFC senior vice president of global consumer products, Tracey Bleczinski.
“Many of our fans use collectible trading cards to stay connected to our brand and to their favorite UFC athletes, and Panini America is the industry leader, creating innovative and unique products for our fans to enjoy.”
Panini America CEO, Mark Warsop, added: “This truly is a dream match-up that brings together the unquestioned leaders of trading cards and combat sports for a partnership that will excite and captivate UFC fans and collectors across the globe for years.
“We’ve watched with great interest over the years as UFC has grown into a major force on the mainstream sports landscape with some of the most marketable athletes in the world.
“We’re passionate UFC fans here at Panini America, and we’re excited about what we can do with the UFC brand and the athletes on our trading cards. We’re looking forward to this relationship.”
As part of the partnership, Panini America will capitalize on UFC’s biggest moments in real-time with the company’s direct-to-consumer Panini Instant platform. Panini Instant makes trading cards of UFC’s biggest fights, moments and milestones available just hours after they happen. These special cards will be available for a limited time and are made to order.