Global Pursuit has secured a deal with Galeries Lafayette China that will see Uglydoll apparel, accessories and more retail in its flagship store in Beijing.
The French department store chain is a popular shopping destination for there affluent consumers of China. Uglydoll’s presence within the store is just one part of the campaign to strengthen the brand’s grasp on the market.
Appointed in June to represent the Uglydoll brand by Pretty Ugly in Taiwan, Hong Kong and China, Global Pursuit is working with licensees and retailers to develop new ranges of apparel, accessories, stationery, published titles, toys and more.
Cynthia Money, president of Global Pursuit, said: "Galaries Lafayette, in addition to being the symbol of French ‘art de vivre’, is home to the world’s premium brands and hottest designers.
"When they approached Pretty Ugly, LLC with an interest to introduce the Uglydoll brand products to the consumers of China, they knew a retail partnership would position the brand at the cutting edge of fashion and innovation."
Alita Friedman, chief brand officer, Pretty Ugly, added: "Global Pursuit has developed the ideal method for introducing the Uglydoll characters and brand to the consumers of China.
"The agreement with Galaries Lafayette China underscores Uglydoll’s unique, creative positioning as a speciality brand and conveys the passion and commitment we share with Global Pursuit when it comes to nurturing and growing the Uglydoll brand worldwide."