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UK beauty brand Peaches & Cream launches Pink Panther eyeshadow

The UK beauty brand, Peaches & Cream has struck a deal with MGM to develop a new Pink Panther-inspired eyeshadow pigment, through a new partnership brokered by WildBrain CPLG.

Timed for the party season, Peaches & Cream has launched a sparkling candy-pink coloured Pink Panther Loose Pigment, a highly-concentrated pure eyeshadow pigment that is easy to apply. The pigment is presented in a die-cut Pink Panther box with repeat print

The new launch is available at the Peaches & Cream boutique in Liverpool and also at the Peaches & Cream website, fabulousmakeup.co.uk/products/pink-panther-pigment.

To launch the product, Peaches & Cream hosted a Pink Panther-themed VIP night at its Liverpool boutique with make-up master-class demonstrations which were later uploaded to their social media accounts.

Window decals and point-of-sale material decorated the store to create a ‘perfectly pink’ launch party. The product launch has been promoted heavily across Peaches & Cream social media channels reaching over 500 thousand followers and included a number of Instagram posts and live stories from the launch event.

Kate Matthews, co-founder, at Peaches & Cream, said: “Peaches & Cream is recognised in the cosmetic industry for our creative product launches that buck the trend of conventional beauty products. When brainstorming a theme for our new pink glitter pigment we knew we wanted something quirky.

“Pink Panther ticks all the boxes and the fusion of our two brands has produced our most iconic pigment to date. Our customers love the themed boxes that our pigments are sold in and the addition of the cute ears to the Pink Panther pigment packaging allowed us to think outside the box (literally) to create a truly memorable packaging moment that has elevated our pigment range to another level.”

John Taylor, managing director UK & France, at WildBrain CPLG, added: “Pink Panther lends itself effortlessly to the beauty category and Peaches & Cream were the perfect brand to partner with. They embraced the brand from the moment we first started working with them and thought of every detail to make the launch a huge success. We’re delighted with the results and know this is just the start of Pink Panther in the beauty space.”

Founded in 2005, Peaches & Cream is an independent makeover boutique based in the heart of Liverpool with its own range of branded make-up product.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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