UK pop culture specialist Iron Gut rebrands with FANATTIK

The UK pop culture and collectables company Iron Gut Publishing is kicking off the new year with a new beginning and rebranding into FANATTIK.

It’s the latest in the ongoing evolution of the firm that having launched in 2007 as a publisher of limited edition art prints, has since expanded its portfolio of licenses in recent years.

The company now works some of the biggest names in film and gaming, including 20th Century Fox, Universal Studios, Paramount Pictures, Capcom and Microsoft.

FANATTIK has teased that there will more licenses announced for 2019 in the coming weeks. 

Beyond art, the firm now also produces limited edition jewellery, bottle-openers, playing cards, key rings, pin badges and more.

Ranges are designed to appeal to adult fans of pop culture that have grown up watching classic films such as Jurassic Park, Alien, The Godfather and playing gaming titles such as Street Fighter and Resident Evil.

"Premium illustrative art prints will always be part of our business but now that we’ve expanded our offering we wanted a new name to reflect that," said Anthony Marks, chief fanatic at Fanattik. 

"FANATTIK embodies how we, and our consumers, feel about the products we create and the titles we do it for. We are quirky, passionate, fun. We are crazy about collectibles. We are FANATTIK."

The Company has a successful track record working with mail order and online retail and aims to repeat this success not only with high street retail in the UK but overseas.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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