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Underground Toys to launch Yo Kai Watch lines to the UK

UK toy manufacturer and distributor, Underground Toys is bringing a new range of hit Japanese animé series Yo Kai Watch products to the UK.

The deal has been struck following the property’s popularity across Asia where the recent Yo Kai Watch film outsold Star Wars.

The new line will feature Yo Kai Watch inspired drinkware, talking pens and mobile pens and is predicted to land in stores later this year.

Having seen Yo Kai Watch surge to unprecedented success in Japan, expectation are now high for the brand in the UK market.

“Underground Toys is really excited to see how the range is received after the much anticipated Cartoon Network premiere later this month,” said Robyn Cowling, licensing director at Underground Toys.

Helena Mansell-Stopher of Bulldog, added: “We are excited to be working with Robyn and the team at Underground Toys as they are true innovators and leaders within the category.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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