Licensing.biz Licensing industry news – Apparel, Art & Design, Entertainment, Food & Drink, Publishing, Retail, Sports, Toys & Gifts
The hit Adult Swim animated series, Rick and Morty is making is emerging from the multi-verse and into the underwear aisles, thanks to a new partnership with the men and women’s underwear specialist, MeUndies.
Under its new deal with Cartoon Network, MeUndies will launch a range of socks, lounge pants, bralettes, and BuddyBands, a new line of pet bandanas. Prices within the new collection range from $12 to $68.
The Emmy Award-winning animated series has taken the world by storm, much like MeUndies quirky, bold-printed undies have become a pop culture phenomenon. Over the years, MeUndies has amassed a cult-like following of the undie-obsessed, including the mastermind behind Rick and Morty himself, Dan Harmon.
“This special collaboration is an ode to the irreverent spirit of MeUndies, and a testament to its commitment to transforming underwear into a vessel for self-expression, and most of all, fun,” read a statement from MeUndies.
The new collection arrives as Cartoon Network’s Adult Swim prepares to launch its latest run of Rick and Morty episodes, scheduled to land this November.
