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Underwear specialist MeUndies lands Rick and Morty collaboration

The hit Adult Swim animated series, Rick and Morty is making is emerging from the multi-verse and into the underwear aisles, thanks to a new partnership with the men and women’s underwear specialist, MeUndies.

Under its new deal with Cartoon Network, MeUndies will launch a range of socks, lounge pants, bralettes, and BuddyBands, a new line of pet bandanas. Prices within the new collection range from $12 to $68.

The Emmy Award-winning animated series has taken the world by storm, much like MeUndies quirky, bold-printed undies have become a pop culture phenomenon. Over the years, MeUndies has amassed a cult-like following of the undie-obsessed, including the mastermind behind Rick and Morty himself, Dan Harmon.

“This special collaboration is an ode to the irreverent spirit of MeUndies, and a testament to its commitment to transforming underwear into a vessel for self-expression, and most of all, fun,” read a statement from MeUndies.

The new collection arrives as Cartoon Network’s Adult Swim prepares to launch its latest run of Rick and Morty episodes, scheduled to land this November.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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