Unilever marks Easter with Pot Noodle and Marmite chocolate eggs

With Easter just around the corner, Unilever UK has teamed up with Kinnerton confectionery for a new range of Easter eggs.

The offering boasts a Pot Noodle Bombay Bad Boy Mug and Egg, as well as a Marmite Hollow Chocolate Jar and Marmite Chocolate Egg.

Available for fans to purchase now, the Pot Noodle version boasts a chilli flavoured milk chocolate Easter egg, which comes with a branded ceramic mug.

Meanwhile, Unilever’s Marmite variant has been brought back with the same Marmite tasting chocolate, alongside brand new packaging.

“The Marmite Chocolate Jar was a huge hit with shoppers last year, so we are delighted to bring these new ranges to consumers during this fundamental seasonal period,” said Chloe Irwin, senior licensing manager at Unilever UK.

“This launch meets the consumer trend for flavoured chocolate, offering fun and engaging gifting ideas for fans everywhere. There are 240 Pot Noodles sold every minute across the UK while roughly 250,000 jars of Marmite are bought by households every week, as two incredibly popular household brands, we know that seasonal periods are a great opportunity to innovate and engage our loyal customers with new and exciting formats.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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