Family entertainment agency, Unit10 Eventive has secured the rights to develop a roster of face-to-face and mini-show events featuring Rastamouse.
The star of the hit CBeebies animated series and popular book series from Genevieve Webster and Michael De Souza will now star in curated shows within the visitor and retail sector.
The deal between Unit10 and Rastamouse Company was reached at Brand Licensing Europe in London’s Olympia.
“We are delighted to be collaborating with the Rastamouse Company and are looking forward to working with this exciting brand,” said Unit10’s managing director, Mike Taylor.
“We have some great ideas to increase the visibility of the property within our client base, who are always seeking branded, family friendly content for their custmers.”
The firm’s first outing with Rastamouse and Da Easy Crew will be in November and Unit10 aims to build upon the brand and expand the range of Rastamouse events and activities into 2016 and beyond.
Greg Boardman, Rastamouse Company Director, said: “we have worked with Unit10’s creative director, Moray London for the last three years on a number of fantastic Rastamouse projects all around the UK and believe Unit10 is in the best position poosible to exploit the potential of Rastamouse within its network of visitor and shopping destinations.”
The Rastamouse partnership marks the latest deal for Unit10 who earlier this year secured the rights to produce an interactive visitor experience for The Gruffalo.
The experience was launched at Sheffield’s Meadowhall Shoppng Centre at Easter, since then it has enjoyed a five-week residency at Bluewater. To date it has entertained over 36,000 visitors.