Universal Music and Gameloft launch first Queen mobile game Queen: Rock Tour

The iconic rock group, Queen, is making its mobile gaming debut with the launch of Queen: Rock Tour, an official game for Android and iOS devices delivered to coincide with the band’s celebration of 50 years since its recruitment of John Deacon this year. Well, any reason for a party…

2021 was planned to be the year of the Queen Golden Jubilee, with a massive 29-date European stadium and arena tour for the band to share its milestone year with the fans. However, with live music still in lockdown and the tour shelved until 2022, the rock group was forced into rethinking its celebratory strategy.

Queen: Rock Tour gives players a chance to experience the might of the Queen experience on their phones supported by extensive attention to detail contributed by the official Queen archives and experts. User can hit the stage and perform with the entire band as they unleash their music talents to play thrilling guitar riffs, heart-pounding drum solos and more.

“Be a Lockdown Rock Star! No turning back!” said Queen’s Brian May on the game launch.

The game allows users to immerse themselves into the world of Queen – progress and score points by playing along to 20 of their most popular hits including: Bohemian Rhapsody, We Will Rock You, Radio Ga Ga, I Want to Break Free and We Are The Champions, whilst performing at 10 historic concert venues from around the world.

Players can then style their performances with over 40 official costumes from the band’s history and help unlock fun trivia facts and exclusive images from the official Queen archives, by scoring highly in the game.

Queen: Rock Tour was created in association with Universal Music Group, Hollywood Records and developed by Gameloft for brands, leader in the creation of gaming experiences for brands.

Cedric Ratajczak, creative director at Gameloft for brands, said: “Our ambition was to push the boundaries of music and gaming with a fun and rewarding experience that would put players in Queen shoes at pivotal points in their career and make them perform in real-time Queen’s live music unlike ever before.

“The creative challenge was to modernize the traditional rhythm-game genre with innovative and mobile-friendly twists inheriting from hyper-casual gaming, and with a unique and happy visual style that offers a timeless look to the band, appealing to the new generation of players.

“We devoted enormous attention to the details of Queen’s history, authenticity and artistry to craft a fitting tribute to one of the most significant bands in rock history and aim at setting new standards for how band-focused music games could be executed on mobile today.”

Andrew Kronfeld, executive vice president, marketing at Universal Music Group, added: “Today, Queen are globally recognized as one of the most iconic and important bands in history. Decades after their first live shows together and following on from the huge worldwide box office success of the Bohemian Rhapsody biopic, their popularity continues to grow every year.

“We hope the launch of Rock Tour will introduce their inimitable rock legacy and catalogue to a new generation of fans, through this unique new gaming experience.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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