Universal Pictures has appointed a president for its newly created brand development division.
Vince Klaseus (pictured) has been tasked with developing a long-term strategic plan to expand the company’s presence in the family and kids space. This includes positioning Universal and creating new strategies to build and grow its portfolio of brands and consumer products.
Klaseus will also be responsible for centralising Universal businesses and brands to grow product opportunities in the retail and non-theatrical space.
Universal Partnerships & Licensing president Stephanie Sperber will continue to lead NBCUniversal’s global consumer products, promotions and digital gaming efforts, reporting to Klaseus.
Klaseus comes to Universal from Cartwheel Kids, where he served as the company’s CEO since December 2012.
"Universal has an enormous opportunity to unify and grow our brands in a way that allows us to capitalise on existing franchises and characters, and grow new ones that we can deploy across the NBCUniversal ecosystem," said Jeff Shell, Universal Filmed Entertainment Group chairman.
"Vince is one of the best executives in the business at leveraging innovative strategies to create successful products, and he will be a terrific leader for this new division."