Universal unearths its crypt of iconic monsters for new UK fashion deals

This October, Universal is getting into the spirit of fright season with a bevy of new fashion deals featuring some of the studio’s most iconic monster IP, including Frankenstein, Dracula, The Mummy, and The Bride of Frankenstein.

Universal Brand Development’s UK and Eire team has inked new deals with several fashion partners including Criminal Damage, Hype and Difuzed to tap into a growing market for seasonally appropriate, trend led fashion.

These deals follow-up on previous successful global partnerships with high-end fashion houses including Prada, A La Garconne and Moschino.

According to recent research (Mintel 2018), Halloween is close to a half-billion pound a year industry in the UK alone, experiencing tremendous growth in recent years. The explosive progress of the horror genre and the growing popularity of annual end-of-October tradition has spurred Universal Brand Development to explore numerous licensing opportunities with an emphasis on fashion, both high-end and fast, with placement on ASOS and emerging retail platforms such as BooHoo.

Criminal Damage made a social splash with its new line when the popular online influencer CC Clarke posted a picture of her on Instagram wearing a Creature from the Black Lagoon Jumper to her more than two million followers. In addition the Hype X Universal Monsters range launches with a spooky ticketed event tonight in Hackney, London.

“Our iconic brands resonate with fashionistas as well as entertainment fans,” said Hannah Mungo, country director UK and Eire, Universal Brand Development. “These new partnerships enable us to meet the growing consumer demand for fashion items that showcase amazing design and creative interpretations of some of the most beloved characters in the world whilst also providing retailers with unique seasonal solutions.”

Universal Brand Development UK is currently exploring other categories and collaborations beyond fashion to leverage the resurgent growth of the classic horror genre.

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