Universal Music Group’s Bravado, the leading global consumer, lifestyle and brand management company, has acquired Epic Rights, a boutique merchandise and branding company.
Epic Rights works with a diverse group of iconic artists, including KISS, AC/DC, Kevin Hart, Sting and CBGB, among others. As part of the agreement, Epic Rights’ CEO and founder Dell Furano, along with his team, will continue to build merchandising opportunities for its portfolio.
In making the announcement, Mat Vlasic, CEO of Bravado, said: “As the industry’s preeminent brand management company, we are constantly looking for ways to evolve our company while providing fans around the world with an ever-growing array of products and experiences.
"I’m excited to work with Dell, a true icon in our industry, and expand the Bravado portfolio.”
Furano added: “I have great respect for Mat and his teams at Bravado and Universal Music – they have taken product development, marketing and global distribution to an entirely new level.
“I’m very proud of all that we’ve achieved at Epic Rights, and look forward to expanding Epic’s roster and artist services in this next chapter.”