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The collection features an eyeshadow palette and lipsticks inspired by characters from the film.

Urban Decay teams with Alice Through the Looking Glass for new make-up line

To mark the arrival of Alice Through the Looking Glass, Urban Decay has unveiled its new make-up line inspired by the upcoming film.

A new eyshadow palette features a mirror with the words ‘We’re all mad here’ inscribed across it, along with bold, kaleidoscopic packaging.

20 brand new shades are included in the palette arranged in columns according to different characters from the film.

For example, a peach matte shadow called Reflection is part of Alice’s collection, while a metallic red shade dubbed Salazen Grum is part of the range for the Red Queen.

In addition, there is a line-up of lipsticks that will also be released based on the characters from the film.

The new palate will be available at selected stores from May 5th and online from May 1st.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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