Aardman signs JLK Brand Licensing Group in territory.

US agent on board for Shaun the Sheep

Aardman has secured a new US agent to boost the profile on its brands in the territory.

JLK Brand Licensing Group is now on board to cover both the Shaun the Sheep and Wallace & Gromit properties, and will be building a long-term licensing and merchandising programme for the US market.

"The Shaun the Sheep Movie has opened to critical acclaim around the world and will provide a great platform to develop our licensing activity in the US," said Rob Goodchild, head of licensing at Aardman.

"Aardman celebrates 40 years of creating unique, high quality animations next year and during this time we have built a strong and loyal fan base. We want to create a programme that reaches out to these fans, and also our new audiences that will be attracted through the movie and home entertainment releases and our continuing on-demand partnership with Amazon Prime."

Joshua Kislevitz, president of JLK Brand Licensing Group, added: "The Shaun the Sheep Movie is smart and funny. Already warmly received by critics and audiences where it has been released, we are looking forward to the same reception and success in the US and bringing this incredible brand to market."

The global Shaun the Sheep licensing programme boasts over 180 licensees across 25 territories.

Lionsgate will release the movie in the US on August 7th. Following this, a half hour special – The Farmer’s Llamas – will air from December 2015 around the world. Aardman is also producing 20 brand new ten-minute episodes for 2016, taking the total number to 150.

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