Agency will handle Outfit7's hit digital property in US and Canada.

US arm of Bulldog Licensing to represent Talking Tom and Friends

The US arm of Bulldog Licensing is to represent the hit digital property from Outfit7, Talking Tom and Friends, in the US and Canada.

The property – which has recorded over 1.7 billion downloads since its launch on the second screen in 2010 and boasts over 230 million monthly active users – has already extended into toys and games, stationery, apparel and accessories among other areas.

Bulldog will now look to build on the high level of brand awareness by introducing Talking Tom and Friends into a wide range of sectors in the US and Canada.

"Talking Tom and Friends is an absolute phenomenon so we are very excited to be representing the brand," said Laurie Windrow, MD of Bulldog Licensing Inc. "We are looking forward to utilising our expertise to further developing the property’s licensing success."

Alessandro Traverso, COO of Outfit7, added: "As our licensing business becomes an ever more integral aspect of the future growth of the company, we are engaging with experts to manage the licensing rights for our flagship brand.

"Bulldog Licensing shares our vision for Talking Tom and Friends and is perfectly placed to expand our licensing business in the US and Canada."

The Bulldog Licensing team will be debuting Talking Tom and Friends – alongside the other brands represented by the US division – at Licensing Expo next month on booth V181.

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