Original and new characters incorporated into the line, with 18 styles available at launch.

US: Aurora teams with Hasbro for My Little Pony plush

Aurora World has secured a new licensing deal with Hasbro, which will see it launch a line of My Little Pony plush.

The firm will initially release 18 My Little Pony styles, with prices ranging from $15 to $20. 12 small ponies will have a personalised carrying bag, while a further six plush ponies will stand at just over ten-inches.

The line will be available in the US and Canada.

"We are thrilled to work with Hasbro again and just as excited to introduce our My Little Pony plush toys to multi-generational fans and collectors," said Michael Kessler, SVP of sales and marketing at Aurora. "The line is designed to appeal to all ages that embrace the My Little Pony brand."

Lynda Connell, director of toy and game licensing, added: "Aurora’s new plush ponies make a great gift and companion."

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