Bazooka Candy Brands has launched a new line of Yo-Kai Watch gummies in the US.
Based on the hit TV series on Disney XD and Nintendo 3DS game, the fruity gummy line comes in both sweet and sour flavours, with sweets resembling characters including Jibanyan, Robonyan, Whisper and Komasan.
"Bazooka Candy Brands has a long history of partnering with pop culture properties to bring customers fun in the form of edible entertainment,” said Elizabeth Mangold, senior brand manager.
“The new Yo-Kai Watch gummies are the perfect combination of strong taste appeal and playfulness, and we are thrilled to be partnering with a brand that is on the verge of becoming a pop culture phenomenon.
“Our Yo-Kai Watch line is offering tremendous value by delivering products that tap directly into the hottest category trends and an exciting licensed property.
"Gummy is the fastest growing non-chocolate candy segment, having grown nine per cent over the last four years, and this is the perfect time to bring Yo-Kai Watch gummies to our customers in the two top flavour profiles, assorted and sour."