Global brand agency, Beanstalk is expanding the Nesquik property into a number of adjacent categories and novelty appliances featuring the Nesquik Bunny.
Eco-friendly manufacturer Smart Planet will launch a line of novelty appliances including a Chocolate Fountain and Cupcake/Brownie Maker, both will include Nesquik recipe booklets.
Furthermore, Evriholder Products will launch a variety of branded drinking vessels such as the Sip R Eyes, Puzz L Mug, Mix N Sip, Bunny Sip R and Freez R Pops – each is designed to offer consumers a quirky way to drink their Nesquik.
The Mix N Sip is a three in one slurp spoon that is sized to measure one heaped table spoon of Nesquik powder, while the Sip R Eyes are drinking straw glasses allowing consumers to watch their Nesquik flow through the straw as the drink.
Nancy Bailey, vice chairman of Beanstalk, said: "We are excited to continue to bring the Nesquik bunny to life through product that can further engage both adults and kids alike."
Joanne Crawford-Duner of Nesquik, added: "We are proud to be partnering with two best-in-class manufacturers who offer brand enhancing products that reinforce the Nesquik multi-generational appeal and nostalgia."