US: Boden unveils Roald Dahl childrenswear

Clothing brand Boden is teaming up with the Roald Dahl Literary Estate to develop a line of childrenswear for its line, Mini Boden.

The US collection will bring Roald Dahl’s famous stories to life, including Charlie and the Chocolate Factory, Matilda, The Twits, James and the Giant Peach and The BFG.

Kids will be able to dress up in a Mr. Fox hoody, a Mr. Twit jumper and a Matilda-inspired dress.

Boden is set to host a Wondercrump Party on Wednesday next week, where guests will be able to get a sneak preview of the new collection.

Image source: WWD

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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