Facebook sensation Boo – The World’s Cutest Dog has expanded into a host of categories.
Knockout Licensing has signed five additional licensees for the brand, including swimwear, gifts and apparel companies.
Bentex Group has been granted the rights to manufacture and market Boo swimwear for girls and boys, while Department 56 will make Boo holiday ornaments, mugs, figurines and waterglobes.
Enterplay LLC will produce Boo Collectible Fun Packs, which include mini-games, mini-figurines, charms, puzzles, trivia cards, trading cards, stickers, temporary tattoos and other novelty collectables.
SGFootwear/SGI Apparel is working on Boo children’s sleepwear and footwear, while Trends International LLC has the rights to produce Boo posters.
Boo – The World’s Cutest Dog is a worldwide internet sensation with over 6.8 million Facebook ‘likes’.
Boo is also the star of a series of top-selling book titles from Chronicle Books, plush by Gund, the official "spokespet" for Virgin Atlantic Airlines and Dr. Dre Beats.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.