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US: Casio debuts Hello Kitty-inspired watch

Hello Kitty fans will now be able to don the iconic character on their wrist, thanks to a new watch from Casio.

The electronics firm has added the watch design to its line-up of Baby-G watches, featuring graffiti art inspired by the fictional character.

Both the dial and band are pattered with graffiti Baby-G and Hello Kitty tags, while the hour and minute hands have been painted with red highlights to help enhance the Hello Kitty theme.

In addition, the back of the watch has been engraved with an original design of Hello Kitty with a clock ‘face’.

The watch will be available from select department stores and Macy’s for $150.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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