US: Disney Consumer Products launches Marvel Super Hero September

Disney Consumer Products and Marvel have launched an annual national multi-platform campaign called Marvel Super Hero September.

Taking place throughout this month, the campaign will encourage the public to ‘Power Up Like a Marvel Super Hero’ with a series of retail partnerships, licensing partners, advertising, and online activations.

“Marvel Super Hero September is giving us the opportunity to assemble some of the very best of our licensees and retailers to showcase the power and reach of the Marvel brand,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products. 

“This stands as one of the largest non-film campaigns in Marvel history and we’re looking forward to seeing how kids, fans, parents, and adults will celebrate their passion for Marvel.” will house Super Hero content and activities, including a national photo sweepstakes contest with the support of select national retailers.

Marvel is working with the likes of Walmart, Target, Kmart, Payless, Party City, Amazon and the Disney Store to feature unique ‘Marvel Super Hero September’ promotions, special offers and weekly in-store events.

These events will include Walmart Retailtainment Day on September 20th, in-store photo contests at Party City stores, and the Kmart flagship store near Madison Square Garden in New York City with media partner Radio Disney.

Additionally, Disney Store locations across the US will be hosting a Marvel Super Hero event once a week where guests can learn how to draw Captain America’s shield and Spider-Man’s mask, as well as participate in a Marvel trivia challenge. All participants will receive a free Marvel Super Hero mask.

A print and online advertising campaign will appear in the College Football and September NFL Preview issues of ESPN Magazine. These ads will also run on for the first two weeks of September to help reinforce Marvel’s interest in healthy living and active lifestyles for children.

Marvel Super Hero September will also appear on Disney XD through a national broadcast campaign, focusing on the launch of Marvel’s Ultimate Spider-Man Web-Warriors and the season two premiere of Marvel’s Avengers Assemble animated series.

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