US: eOne to boost Peppa Pig appeal with product and toy expansion

Global pre-school property, Peppa Pig is further expanding it licensing reach with a raft of new partners and products.

Entertainment One has signed a swathe of new deals with Cra-Z-Art, Accutime Watch Corp, Tin Box Company, Pamson and Zak Designs, taking the property in to new markets.

Meanwhile, master toy partner, Jazwares is expanding its product offering with all-new Peppa Pig construction toys for the US and Canada, including the Peppa Pig’s House Construction Set and the Peppa Pig and George’s Pirate Ship Construction Set.

“The number of Peppa fans continues to grow and we are delighted to partner with so many amazing licensees to provide new ways for children to interact with the delightful character,” said Joan Grasso, VP, licensing – North America, eOne Family.

“We are also excited about expanding our relationship with Jazwares, which continues to provide engaging, msut have toys that have been resonating with Peppa fans across the US and Canada.”

This year, the global Peppa Pig licensing programme is on track to exceed $1 billion in retail sales and is now a powerful entertainment brand with more than 700 licensses worldwide.

The swathe of new deals aim only to increase consumer engagement with the hit pre-school brand on 2016.

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